KMG
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Esomar

Quirks

Consulting based on market research
  • Complex support Consulting – Analysis of relevant sections of business and processing of development strategy
  • CATI studio - Call Centre for your marketing research
  • pro-BRAND - Brand building
  • KMG OmniBus - Multi-client research on representative sample of 1000 households
  • Focus groups - Discussions with small groups of your/competitor’s customers
  • Studio tests - Pre-tests TV commercials, covers, texts, posters and billboards
  • EffieMeter - Advertising efficiency measuring system
  • Marketing Audit - An independent audit of company marketing activities
  • Desk Research - Secondary analysis of existing data from different information sources
  • Data-Pro - Supplier style statistical processing of marketing data
  • Mystery Shopping - Observing the performance of staff and equipment from customer point of view.

Typically used research services:

  • Market analysis and segmentation
  • Brand positioning
  • Customer satisfaction research
  • Product optimization and testing
  • Price strategies and price tests
  • Advertising monitor and efficiency measurement
  • Communication strategies development

Sectors – function fields:

  • Goods of daily or frequent consumption
  • Durable goods
  • Bank and insurance sector
  • Pharmaceutical industry
  • Telecommunication and information technologies
  • Public opinion and social trends
  • Healthcare
  • Transport and tourism
  • Public administration
  • Business to business (industry and trade marketing)

 

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