Members

• Complex support Consulting – Analysis of relevant sections of business and processing of development strategy
• CATI studio - Call Centre for your marketing research
• pro-BRAND - Brand building
• KMG OmniBus - Multi-client research on representative sample of 1000 households
• Focus groups - Discussions with small groups of your/competitor’s customers
• Studio tests - Pre-tests TV commercials, covers, texts, posters and billboards
• EffieMeter - Advertising efficiency measuring system
• Marketing Audit - An independent audit of company marketing activities
• Desk Research - Secondary analysis of existing data from different information sources
• Data-Pro - Supplier style statistical processing of marketing data
• Mystery Shopping - Observing the performance of staff and equipment from customer point of view.

Typically used research services:

• Market analysis and segmentation
• Brand positioning
• Customer satisfaction research
• Product optimization and testing
• Price strategies and price tests
• Advertising monitor and efficiency measurement
• Communication strategies development

Sectors – function fields:

• Goods of daily or frequent consumption
• Durable goods
• Bank and insurance sector
• Pharmaceutical industry
• Telecommunication and information technologies
• Public opinion and social trends
• Healthcare
• Transport and tourism
• Public administration
• Business to business (industry and trade marketing)