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EffieMeter

Advertising efficiency measuring system


Complex system of advertising efficiency measurement consisting of 3 phases:

  • from pre-tests, in which we use COB model – Commercials Optimization Board
  • from quantitative research of feedback of the audience before and after promoting the advertisement in the media (measured on 5 scales)
  • research on the effect on sales, where the effectivenes of the input means is being evaluated

General methodology context is shown in the following scheme:

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