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Focus groups

Qualitative research of the customer – speedy and for moderate cost. Offers in-depth insight into the thinking and feeling of target groups – actual and potential customers.

You will be on the spot, when your customers talk about your products and services. Selected groups of 8 to 10 consumers – set up according to exact criteria – evaluate, try your products and immediately react to impulses of the moderator in line with research scenario prepared in advance.

You get video records from simulated consumer’s behaviour into your hands. Plus you get qualified analysis and recommendations for further action.

Your marketing managers themselves can analyze video records and make a picture about feelings, attitudes of your customers and then apply it in practice.

 

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