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KMG OmniBus

MULTICLIENT MARKET RESEARCH AND SURVEYING

What is KMG OmniBus?
Areas suitable for applying into research
Characteristics of KMG Omnibus
Some of the advantages of KMG Omnibus
Discounts

WHAT IS OMNIBUS?

KMG Omnibus is a MULTICLIENT research with the possibility of more clients participating paralell. Clients order questions which are important to them and by putting them into research they are becoming a part of it. Participants are also from abroad. All that interested parties from any country have to do is to phone and send a fax or e-mail consequently.

Participation of a client is highly CONFIDENTIAL.

Each client gets his or her results – outputs are EXCLUSIVE (i.e. no other OmniBus participant has access to results not meant for him/her)

AREAS SUITABLE FOR APPLYING INTO RESEARCH

• Brand knowledge (Spontaneous, supported)
• Image of brands, products, companies
• Reasons for shopping/purchasing decisions
• Product penetration
• Consumer behaviour
• Shopping frequency
• Shopping planning and intentions
• Customers‘ satisfaction with products and services
• Advertising awareness, advertising efficiency in media (press, TV, radio, billboards) and advertising evaluation
• Pre- and post- tests of advertising campaigns

KMG OMNIBUS CHARACTERISTICS

The reach of OMNIBUS

In Slovakia: KMG OMNIBUS has impact on more than 4 million consumers. This large group annually buys goods and services worth more than 10 billion Euros.

In the Czech Republic: KMG OMNIBUS has impact on more than 8 million consumers. This large group annually buys goods and services worth more than 600 billion Czech Crowns.

Coverage

Representative sample within Slovakia or the Czech Republic covers more than 200 spots for collecting data – from small villages to the capital.

Size of the sample

1000 interviews a month. Annually it is 12 000 research interviews – 12 waves.

Frequency of outputs

You get the outputs once a month. You can get research reports for monthly data but you can also order cumulative reports – where there are data for 3 months, half a year etc.

Sampling method

Multistage quota sampling. Individual quotas constitute regions, settlement size, education, sex and age.

Target group

Population of Slovakia over 14 years old (15+).

Interview type

Standardized personal interview in households according to a questionnaire.

Margin error

± 3,8% the whole sample / totals on 95% confidence level (if we apply random sampling).

After fieldwork check

Over 20% respondents are checked by checking cards or per telephone within two weeks after fieldwork. Respondents evaluate the performance of interviewers and how the interview was made.

Gathered and evaluated statistical data

Age, gender, education, household size, marital status, region, settlement size - population, income of the household, economical status of respondent and head of household.

We deliver by post the reports upon request.
In case you order personal presentation of the results – the research report will be delivered personally.

2010 KMG Omnibus Schedule  -  Dead-line for orders - 2 days before insertion date.
Slovak Republic / Czech Republic

^* Start of distribution of research documents

SOME OF THE ADVANTAGES OF KMG OMNIBUS

• You enter the survey WITHOUT INITIAL FEES .
• In case you order 5 waves within one year – you get 50 % discount on the last wave.
• In case you order 10 waves within two years – you get 100 % discount on the last wave.

DISCOUNTS

• There are individual discounts when using filters which decrease the number of questions asked – depending on the extent of the filters.
• You are not limited by a sample of 1000. You can order a smaller one as well.
  - using a sample sized N=500 you get 25% off the price for OMNIBUS 1000
  - using a sample sized N=250 you get 50% off the price for OMNIBUS 1000
  - using a sample sized N=125 you get 60% off the price for OMNIBUS 1000
• In case of special requirements the prices can be adjusted through a special agreement.

Price lists available upon request.

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